Learn More About Key Cars CT
Serving Middleton, Manchester & Milford
Jill Merriam
Female Car Dealer, Dealer for the People
Key Hyundai of Manchester and Key Hyundai of Milford are owned by Jill Merriam, the Dealer For The People, right here in Connecticut.
Jill is one of the only female franchised car dealers in Connecticut. Here’s the background story on Jill. Why should you read this? You should read this because Jill is here to help you get the automotive and financing solutions you need. The more you know about her, the more you discover she’s the real deal and not just a voice on the radio, the more likely you are to reach out to her and allow her to help you.
Genesis of Milford
566 Bridgeport Avenue, Milford, CT 06460 Contact Us: 877-885-2384Sales Hours
Monday – Thursday: 9:00AM – 8:00PM
Friday: 9:00AM – 6:00PM
Saturday: 9:00AM – 5:00PM
Sunday: 11:00AM – 4:00PM
Service Hours
Monday – Saturday: 7:30AM – 4:00PM
Sunday: Closed
Parts Hours
Monday – Saturday: 7:30AM – 4:00PM
Sunday: Closed
Key Chevrolet
660 South Main St, Middletown, CT 06457 Contact Us: 860-346-9655Sales Hours
Monday – Friday: 9:00AM – 6:00PM
Saturday: 9:00AM – 4:00PM
Sunday: 11:00AM – 4:00PM
Service Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
Parts Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
Key Hyundai of Manchester
21 Hartford Turnpike, Vernon, CT 06066 Contact Us: 860-643-2700Sales Hours
Monday – Saturday: 9:00AM – 4:00PM
Sunday: 11:00AM – 4:00PM
Service Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
Parts Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
Key Hyundai of Milford
566 Bridgeport Avenue, Milford, CT 06460 Contact Us: 203-877-6820Sales Hours
Monday – Saturday: 9:00AM – 4:00PM
Sunday: 11:00AM – 4:00PM
Service Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
Parts Hours
Monday – Friday: 7:30AM – 6:00PM
Saturday: 8:00AM – 4:00PM
Sunday: Closed
The Early Years – forming Jill’s sense of social justice:
Jill’s life was a tale of two cities. Her parents divorced when she was young. Her Dad was a second-generation car dealer. Her Mom was a customer service rep. So, she learned at an early age what life was like on both sides of the fence. Her upbringing taught her compassion and strong survival skills.
Jill’s role in her divorced family was constantly trying to satisfy everyone’s needs and making sure that everyone was happy. She’s continued that to this day!
Her mom always instilled in her a strong sense of social justice and an ethical nature. Her mom, Judy, is her hero – she is a retired second-grade teacher from New Haven saving the world one kid at a time.
Life B.C. (before car dealership):
So, why give all that up for the car business?
One day when Jill was in a meeting with Bill Gates, she got to thinking. She thought, “Bill Gates revolutionized the software business. Now, I am one of 35,000 employees on this campus. What if I tried to revolutionize my family’s business?”
Jill grew up around the dinner table hearing about how stressful the car business can be. That’s why she shied away from it right after college. The negative stereotype of the shady car dealer was just so … icky. But soon Jill started to think about shattering the old structure of the car business, smashing those stereotypes. What would the business look like if people were just treated with respect and had all their questions answered? What if we provided solutions people needed to own an affordable car they would love to drive? What would happen if the ethics she holds true in her life carried over to the business – the car business?
What if Jill created a team of solution providers instead of a sales force? What if Key Hyundai provided practical automotive and financing solutions?
What if Jill really and truly became, the Dealer For The People?
Folks too set in their ways said she was crazy – “don’t try to change the way things have been done for a million years.” The story was always the same; “I’ve been doing this for 26 years. I started washing cars in high school. What could you possibly know about selling cars?”
Wow. This was going to be a challenge, but her gut said go for it! This was her opportunity to give back to the Connecticut community, and reinvent the business of getting folks on the road in a nicer, newer car.
The Grand Experiment:
How do we know? Because this mission and vision have been successful for over a decade now. We’re proud to say Key Hyundai customers become friends, and return again and again, and send in their friends and family to get the automotive solutions they need.
With constant compassion and ethics infused into everything she does, Jill’s repeat and referral business and attention to service after the sale truly make her the Dealer For The People. She’s committed to helping all Connecticut buyers get the automotive and financing solutions they need, when they need it.
Dealer For The People didn’t happen by accident. Jill was looking for a slogan and realized she always tells people she is a dealer for the people …voilà! Jill Merriam and Key Hyundai – the Dealer For The People!
The Key to Jill’s Story
If you attempt anything from the right spot: a moral and ethical standpoint, and take care of fulfilling the customer’s needs with personal attention, success will follow!
Even more important than being the Dealer For The People, Jill is a proud mom to son Brady, and daughter Carly, and loves to coach soccer, drive carpool to gymnastics, watch baseball games, and help out in the classroom whenever she can, with more than one kid yelling, “Look! I’m Jill Merriam, and I’m the Dealer For The People!”
Fulfilling the needs of those she loves best, her children and the Connecticut community she calls home, helps her be a better person and run a better business.
This is the mission and vision for Jill Merriam, the Dealer For The People.
Click here to learn even more about our mission and vision.
To reach Jill directly, email her at
[email protected]
Key Cars has 4 locations
Key Hyundai Manchester
21 Hartford Tpke
Vernon, CT 06066
Key Chevrolet Middletown
660 S Main St
Middletown, CT 06457
Key Hyundai Milford
566 Bridgeport Ave
Milford, CT 06460
Genesis of Milford
566 Bridgeport Ave
Milford, CT 06460
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